Habit Burger & Grill
Habit doesn’t just make burgers. They make Charburgers which are, well, better. So we created Charlie, an animated briquette whose sole purpose in life is to provide Habit customers with the best burgers they’ve ever had. Even if that means he has to die.
Bronze Addy Outdoor Board Campaign
We then took aim at our biggest rival, In-N-Out Burger, and congratulated them on their impressive second place finish with a full page newspaper ad in the LA Times, and billboards located directly across from their restaurants.
This resulted in a flood of local, national, and even international media attention, and sparked a spirited debate among burger lovers online. It got people talking about Habit, resulting in their most profitable month in years.
This resulted in a flood of local, national, and even international media attention, and sparked a spirited debate among burger lovers online. It got people talking about Habit, resulting in their most profitable month in years.
Habit surprised many by besting all the big burger chains to win the USA Today Readers' Choice Awards. It was a big deal. So we decided to celebrate in a big way. By launching the burger into space.
