8x8: The Power of You

Pinnacle Award Winner: Platinum for AI Innovation in Marketing

When you're targeting a small pool of high-value prospects, traditional broadcast campaigns waste budget on the wrong audiences. Instead, we adopted emerging AI to produce personalized spots for key decision-makers in IT and CX—something that had never been done in the category, let alone B2B as a whole. The result was affordable, scalable one-to-one marketing that turned each prospect and customer into the hero of their own kickass story.