A commercial for (and featuring) every customer. Yup.

Pinnacle Award for AI Innovation in Marketing: Platinum

When you're targeting a small pool of high-value prospects, traditional broadcast campaigns waste budget on the wrong audiences. Instead, we adopted emerging AI to produce personalized spots for key decision-makers in IT and CX—something that had never been done in the category, let alone B2B as a whole. The result was affordable, scalable one-to-one marketing that turned each prospect and customer into the hero of their own kickass story.