Wear what you want.
For Big + Tall men, the fact that someone has clothes that fit them is, well, huge news.
Our job was pretty simple. Tell them.
For years, Big + Tall men have been treated like a subset of society. The reality is, 40% of the male population in the United States is considered big and tall. Yup, 40%. Our big idea for DXL? Talk to them like the normal, cool, give-it-to-me-straight people they are. And let them know with DXL, they can wear what they want.