Del Taco
Queso Pong

When Chipotle launched their new queso, it triggered a social media frenzy. Other big Mexican fast food chains who’ve had it on their menu for decades were clapping back and both were vying for consumers’ attention. Enter Del Taco—who’d unknowingly planned to launch their Queso Blanco in the same month. We helped the little guy with an even littler budget brave the Queso Wars and win.